Components of Internet Marketing

Internet has close to 150 billion sites and you will surely find hundreds of websites in any particular domain. So, it becomes essential to hire the services of a competent Internet marketing firm to provide exposure to your website and business. An effective Internet marketing strategy can yield significant Return on Investment (ROI) for your website or business. Internet marketing, also known as online marketing, is a vast field that includes many sub-fields.

Search Engine Optimization
Approximately 93% of the sites are found through major search engines like Google, Yahoo, Bing, Altavista etc. Out of these total searches, Google has a significantly larger share of 65 %, followed by Yahoo and Bing etc. Also, most of the businesses are carried out in the first three pages of the search results.

This is the reason that your site must rank in the first page to drive greater traffic. Search engine optimization or SEO is the technique that helps your site to be ranked better in the search engine’s organic search results.

Pay per Click Campaigns
There is a stiff competition in almost every domain in the organic search results and getting a better rank via this way can take longer duration. It is feasible if you have a long-term goal and you can wait, but if you want instant traffic then carrying out PPC campaign is the best possible solution. PPC helps your site to be visible in the paid search results and you have to pay for every click through which the visitor comes to your site. The role of Internet marketer becomes quite significant in the PPC campaigns, as a poorly managed campaign can cost you astronomical sum without any desired result.

Email Marketing
This is also a good and genuine way to attract visitors to your site. An experienced Internet marketer can help you by designing suitable format, content and the redirection links to lure the visitors to your website.

Social Media Optimization
Exposing your products and services to the social media has become a necessity these days with the growing influence of social media platforms like Facebook, Twitter, LinkedIn etc. You can avail the social media promotion through a suitably designed campaign by expert Internet marketer.