Search engine marketing (SEM) is a revolutionary method of internet marketing. By definition, it is a simple way of marketing a site on zillion of search engines. In the present techno world this is most appropriate and significant way of marketing or promoting any business through websites and blogs.
In general, this is a broad term that encompasses various small components and measures that sum up together to reap the benefits of internet marketing. There are varieties of ways and measures to reap these benefits but the key purpose of all is to generate website traffic. Amongst the many types, some of the most significant components are as follows:
Pay-Per-Click Marketing
Pay-per click (PPC) marketing is considered to be the simplest form of search engine marketing.
Pay-per-click marketing is the simplest form of search engine marketing. However, this method is the most expensive way of generating traffic but if done carefully, it can prove to be a blessing. Little bit of care and caution while placing the advertisement on the search engine can give profitable returns in terms of monetary benefits as well as business promotion. During the initial years running PPC campaigns is the most appropriate way of SEM.
Search Engine Optimization
Search engine optimization (SEO) is another most significant element of search engine marketing.
It is a simple way of optimizing a website with relevant keywords, title, and quality content. This element mainly revolves around specific keywords available in appropriate density that holds the power to bring a hidden website into limelight. The only purpose and objective of optimization is to get the designated website listed in the top 10 search engine results. The method dramatically increases return on investment as all the clicks received are free. The only drawback of SEO is that it requires lot of patience to get the top ranking in the results of various search engines.
Article Marketing
Article marketing is one more significant component of SEM. This is the newest and most successful method of marketing a website. In the approach various articles are required for submission in hundreds of article directories. Articles directories are free sites that are created for the sole purpose of promoting a business through article marketing. Anyone with a website can create a free account on all the directories and create fresh and authentic articles for submission. If the articles submitted are optimized in accordance to the SEO rules then it spreads like virus on the online medium. This eventually helps to market a website or a business.
Priya Khera is associated with SEO training from past 5 years and managed hundreds of projects and achieved the desired outputs for International clients. Priya Khera one of the Directors of the company is heading the training division of Internet Web Solutions(Parent Company)